Master the 7 power numbers every CEO needs to lead with unshakeable confidence
Financial Clarity
Know exactly where your business stands financially—no more anxiety or avoidance
Confident Decisions
Make strategic choices based on data, not gut feelings or hope
Growth Visibility
See what's actually driving growth vs. what's draining resources
Strategic Focus
Identify your biggest leverage points and stop wasting time on what doesn't matter
DAY 1
Cash Runway - Your Survival Number
Learn how many months you can operate before running out of money. This is your business oxygen—and most CEOs don't know this number off the top of their head.
DAY 2
Gross Profit Margin - Your Health Indicator
Discover if your business model actually works. Compare yourself to industry benchmarks and know exactly where you stand.
DAY 3
Customer Acquisition Cost - Your Growth Efficiency
Find out if your growth is sustainable or if you're just buying customers. This number determines your ability to scale.
DAY 4
Customer Lifetime Value - Your Long Game
Calculate the total revenue you'll earn from each customer. This is your permission slip to invest boldly in acquisition and retention.
DAY 5
Operating Expense Ratio - Your Efficiency Score
Understand whether you're running lean or bleeding money. Know where every dollar goes and why it matters.
DAY 6
Revenue Per Employee - Your Productivity Pulse
Measure if you're building a business or subsidizing jobs. This metric keeps your team structure honest.
DAY 7
Monthly Recurring Revenue Growth Rate - Your Momentum
Track whether you're building or treading water. CEOs who master this metric compound their success over time.
Critical metrics you'll master
Minutes per week to stay on top of your numbers
Actionable—no fluff or theory
Not at all. If you can add, subtract, multiply, and divide, you can master these numbers. Each email breaks down the formulas in plain English with real examples.
Each daily email takes 5-10 minutes to read. The exercises take another 10-15 minutes. You'll invest about 2 hours total over the week—and gain clarity that lasts a lifetime.
Perfect timing. The earlier you master these numbers, the faster you'll scale. These metrics work whether you're doing $100K or $10M in revenue.
No problem. The framework adapts to any business model—service-based, product-based, one-time sales, or subscriptions. You'll learn how to apply each metric to your specific situation.
Absolutely. Your CFO works for you—but you need to know what questions to ask and which numbers actually matter. This course gives you the financial literacy to lead your finance team effectively.
Day 1 arrives in your inbox as soon as you sign up.